By using the Crossrider framework, this web extension is loaded in the web browser and displays advertisments on web pages not affiliated by the extension or company. These unwanted advertisements are injected by the extension in the browser in the form of common ad types such as banners and text-links. The application plushd-esinstaller.exe by Robokid Technologies has been detected as adware by 1 anti-malware scanner with very strong indications that the file is a potential threat. The program is a setup application that uses the Nullsoft Install System installer. It is part of the Brightcircle group of web-extensions that inject advertisements in the browser.