The site is an adware distribution website that distributes a web browser extension using the InstalleRex download manager from WebPick Internet Holdings. The web browser plug is designed to collect a user's information as they browse online and displays numerous advertisements. The domain magnipic.info is registered by proxy through eNom, Inc.. This domain has been seen distributing various forms of adware (some being very aggressive) directly or via bundled installations. The hosted servers are located in Bellevue, Washington within the United States which resides on the Internap Network Services Corporation network. The domain is associated with the publisher WEB PICK - INTERNET HOLDINGS LTD who is located in Ramat Hasharon, Israel.